The 17th Guangzhou Construction Expo: Market Recovery, Customization and Doors and Windows Become the Highlights
From July 8th to 11th, the 7th Guangzhou Building Materials Expo was held at Pazhou Exhibition Hall as scheduled. Perhaps affected by the "warm current" of the real estate market, this year's expo showed a vibrant outlook and broke the "dismal curse" that had lasted for nearly two years. Among all exhibits, customized products and doors and windows took up large exhibition areas, brought many new changes, and became the highlights of this expo. These two segmented industries are also recognized by the industry as home furnishing categories with great development potential in the future. Businesses with investment intentions may wish to learn more before the expo ends!
The market is optimistic, and customized products and doors and windows play the leading role
Guangzhou Building Materials Expo is known as the vane of the home furnishing industry. The development context of the building materials industry in the coming year can be glimpsed at the expo. On July 8th, the opening day of the 17th Guangzhou Building Materials Expo got off to a good start, which reassured the whole industry.
A reporter from Xinkuaibao saw that from the opening in the morning to noon, there had always been a queue to enter at the entrance; the parking lot of Pazhou Exhibition Hall was full around 10 o'clock, which fully demonstrated how popular the expo was. From the opening of the pavilion to the closing in the afternoon, even during the lunch and lunch break, there was a constant flow of people in the pavilion, presenting a very lively scene. Among all pavilions, the customized wardrobe and kitchen cabinet pavilion and the doors and windows pavilion saw the largest number of visitors. Many domestic visitors are optimistic about the development of these categories and hope to become agency distributors. Ms. Xu, a post-80s from Changzhou, told the Xinkuaibao reporter that she came to the expo in a group with friends this time, aiming to find a customized brand for agency. She said that the stock market is too uncertain, and promising real industries are a more reliable way to build wealth steadily. Mr. Li from Yichang hopes to become an agent of a door industry brand. He said that the market demand for doors and windows has been great in the past two years, and he hopes to seize this current wave of demand.
Highlights: The industry is becoming increasingly healthy
In previous home furnishing expos, phenomena such as copying foreign designs and homogeneous competition were common. However, after several years of development, more and more enterprises have realized the importance of "brand" and are willing to devote more efforts to brand building, which has brought diversified vitality to the industry. At this expo, many brands delivered outstanding performance. The fact that it is difficult to sum up the expo's trends and enterprises' characteristics in one word is exactly a manifestation of the continuous maturity of domestic building material brands.
Customized products: Each brand has its own characteristics and pursues differentiation
Kanteng Home Furnishing, which made a remarkable performance at the wardrobe exhibition held in March this year, brought another eye-catching breakthrough at this expo. The Xinkuaibao reporter learned that after the wardrobe exhibition, Kanteng Home Furnishing became a hot topic discussed in the industry thanks to its unique design concept, high-end superior quality, numerous patented technologies and the brand's unique development model. At this expo, Kanteng's highlight lies in the R&D and design of plate colors. Its realistic stone effect, natural-touch wood grain series and highly simulated leather-like fabric have set off a fresh and fashionable design trend. It is worth noting that Zhongjia Residential Industrialization, the parent company of the brand, also launched a large-scale CSP exhibition area in Hall 6.1, officially introducing "residential industrialization" to the expo, which attracted enormous attention. According to introduction, residential industrialization advances customization to the residential construction stage, bringing subversive changes to space design and storage.
Driving wardrobe sales with a scientific and humanized storage system is a remarkable characteristic marketing method adopted by Sofia. At this expo, the "All-Round Storage" series, which is widely recognized by the industry, launched its "3.0" version. According to the relevant person in charge of the brand, this series standardizes users' individual needs through the combination of accessories, covering a storage system for the whole house items, including storage for wine, bags, shoes and more. It is an advantageous iteration and upgrade based on the previous generation of "All-Round Storage" wardrobe storage system and the second-generation cloakroom storage system. Based on the insight and analysis of consumer demand, this system effectively utilizes narrow and low spaces through the clever combination of storage accessories, truly realizing tailor-made customization for personalized needs.
Doors and windows: Embarking on the track of branding and standardization
At this expo, the new products and new initiatives of TATA Wooden Doors attracted extensive attention from the industry. The brand has collaborated heavily with three masters: world-renowned Chinese designer Steve Leung, internationally renowned architect and interior designer Dai Kun, and cutting-edge influential Asian designer Ju Bin. Each of the three masters designed three major series of products exclusively for TATA based on the design concept of silent wooden doors. The "Fashion · Taste" series designed by Steve Leung uses clean lines to highlight the low-key luxury of modern cities; the "American · Color Matching" series led by Dai Kun incorporates classic taste and brings a soft and warm life experience; the "Fashion · Chinese Style" series designed by Ju Bin integrates Oriental and contemporary aesthetics and focuses on life details. This move also means that TATA Wooden Doors has opened up a design-focused high-end category on the basis of its original fashion and modern product line.
In recent years, leading brands in various segmented building material industries have successively adopted the "whole home furnishing" strategy, which has almost become an obvious industry rule. In addition to its core flooring products, Power Dekor Home has successively entered the fields of wardrobes, overall kitchens, wooden doors, furniture and other categories, and announced the launch of its "standard integration" system for whole home furnishing at this expo. With the support of the whole home furnishing platform, it realizes the standardization of materials, production, style, service and design, completes the integration at five major levels: brand, product, design, channel and service, and provides consumers with a one-stop home shopping experience.
It is worth noting that Power Dekor Home proposed the concept of "standard door" at this expo. Traditional wooden doors have drawbacks such as single design, unguaranteed quality and long delivery cycle. Relying on the whole home furnishing platform, Power Dekor standard doors are produced through large-scale industrial integration, ensuring high quality of the products. Meanwhile, through the stain resistance, wear resistance, flame retardancy and color fading resistance of the door surface, as well as the accuracy and stability of the door structure and size, the quality of the wooden doors meets the new industry standard. It was the first in the industry to obtain the national "Certificate of Adoption of Product Standards", laying the foundation for the standardization of China's wooden door industry and promoting the development and upgrading of the industry.